Client: The Muppets, Walmart
Role: Concept Development, Creative Director, Writer, On-Camera Talent
Branded content program developed to promote the release of The Muppets movie. I developed a kid-friendly treat to make with the Chef on camera. The treat idea delighted the Muppets team so much it helped to close the deal and secure TV distribution in Walmart stores nationwide.
Distribution included promotional call-out in Dash and Parade Magazine to drive viewership online, and video was distributed on Walmart TV Walls and grocery end cap screens nationwide.
Client: Relish Magazine; October 2016
Cover feature: Spooky ideas for a ghoulishly fun Halloween bash. Easy-to-make, kid-friendly food and paper crafts.
Developed and photographed by:
Shannon McCook
Client: Stella Artois; 2016
Role: Creative Director, Producer/Writer, Hand Model
Three-part video series showcasing creative ways to elevate entertaining at home.
Credits /
Creative Direction, Producer/Writer: Shannon McCook
Director: Jeff Nelson
Video Editor: Brian Dieck
Entertaining ideas: Carleigh Connelly
Editorial: Parade.com; 2013
Role: Creative Director, Stylist, Animator, Producer
Produced stop-motion animation to teach audience how to make their very own turkey cake at home.
5.8M+ views
Cake by:
Karen Tack & Alan Richardson
Produced by:
Shannon McCook - Creative Director, Food Stylist, Animator
Monomania - Director, Video Editor
Cover feature - American Profile - April 2016
Role: Developed crafts; photographed cover and feature
Party ideas that capture the fun and fantasy of Disney's The Jungle Book.
Credits /
Crafts and Photography: Shannon McCook
Editor: Lisa Waddle
Print feature - Relish - July 2016
Sponsored by Twentieth Century Fox
Role: Developed and photographed crafts; produced how-to video
Stir up some fun with these playful ideas inspired by Ice Age: Collision Course.
Credits /
Print Feature:
Crafts and Photography: Shannon McCook
Editor: Lisa Waddle
How-To Video:
Producers: Daniel Denegre & Shannon McCook
Editor: Daniel Denegre
Client: Reynolds
Role: Developed series pitch; creative direction; produced and styled animations
12-part stop-motion animated video series developed for Reynolds to highlight the key benefits of their products throughout the year.
3M+ video views
Credits /
Produced by: Shannon McCook, Monomania
Edited by: Monomania
Editorial: Parade.com
“It’s alive! It’s alive! You know the scene when Dr. Frankenstein maniacally exclaims at the sight of his creature’s first sign of life? Well, a less intense, more giggly scene ensued when I put the finishing touches on these creature impersonators…”
Developed & Photographed by: Shannon McCook
Print feature - Relish - March 2017
Role: Developed, wrote and photographed feature; produced how-to video
Magical ideas for hosting a Beauty and the Beast Party inspired by the classic fairy tale and live-action remake.
Credits /
Print Feature:
Crafts and Photography: Shannon McCook
Editor: Lisa Waddle
How-To Video:
Producers: Daniel Denegre & Shannon McCook
Editor: Daniel Denegre
Client: Airheads
Candy mosaic installation at Gamespot's E3 booth
Concept and Creative Direction:
Shannon McCook
Production and Installation by:
iam8bit
